Imveli Designs is owned by a young woman named Ayanda Hans Dube.
ImveliDesigns is about Xhosa attire in the modern way. It was is basically based on the distinct Xhosa Fabric “Umbhaco: with leather detail also Xhosa Print “iDakhi” that is used in welcoming a bride to a Xhosa family.
” The reason I came up with this idea is because I feel that the youth are not proud enough to embrace own Xhosa attire when go to our Xhosa ceremonies. People either wear Zulu, Venda or iSestho in stead of wearing our own Xhosa attire.” – Ayanda says
What’s great about her designs is that they are modern yet one can still get a strong sense of the Xhosa cultural inspiration, the leather ads an edge that one wouldn’t expect from traditional clothing. Versatility and wearability are always on top of the list when talking about clothing and I can confidently say that Ayanda’s clothing ticks these boxes.
- Good In Green
- Hello, hi :)